About Us
Our Story – Rooted in Family, Inspired by Tradition
At Willow Lane Hat Co., we believe that a great hat is more than just an accessory—it’s a statement of identity, heritage, and craftsmanship. As a family-owned and operated business, we are passionate about bringing high-quality western hats and accessories to those who live and breathe the western lifestyle.
Our journey began with a simple yet profound purpose: to create a business that allows us to do what we love while prioritizing family. In 2000, our beloved son and brother, Beau, was diagnosed with Cystic Fibrosis before he was even born. Faced with the need for flexibility and the desire to build something meaningful, we embarked on the path of entrepreneurship. What started as a small, homegrown venture quickly grew into a respected name in western retail, serving customers around the world.
A Legacy of Quality & Craftsmanship
At Willow Lane, we take pride in curating an exceptional collection of western hats, featuring iconic brands such as Stetson, Resistol, Ariat, Justin, Atwood, and Serratelli. Whether you’re searching for a timeless felt hat, a durable straw, or a fashion-forward statement piece, we offer a diverse selection to fit every style and occasion.
Beyond retail, we also design and manufacture our own line of hat accessories, including horsehair hat bands, feather hat bands, and concho hat bands. Each piece reflects our dedication to craftsmanship, authenticity, and the spirit of the West.
More Than a Business – A Mission to Give Back
Our story is about more than just hats—it’s about family, resilience, and making a difference. From day one, we committed to using our platform to support the Cystic Fibrosis community, donating toward research and advocacy. This cause is deeply personal to us, and we are proud to stand alongside the many families and individuals fighting for a cure.
Every hat we sell is a testament to hard work, tradition, and the belief that small businesses can create a big impact. When you shop with us, you’re not just purchasing a product—you’re becoming part of a community that values quality, craftsmanship, and purpose.
