About Us

Our Story

Willow Lane Hat Co. is a family-operated business rooted in Texas, specializing in thoughtfully designed hat bands and western hat accessories. What began as a small, home-based venture has grown into a brand trusted by customers and retailers across the country for quality, craftsmanship, and timeless western style.

Today, our focus is on creating distinctive hat bands that allow people to personalize their hats and make them their own. From classic leather to statement pieces, each design is created with intention and attention to detail.

Our Founding Principles

At Willow Lane, family and authenticity are at the core of everything we do. We believe in building a business that reflects real life — one grounded in care, resilience, and long-term craftsmanship rather than trends or mass production.

Our story is closely tied to personal experiences that shaped how and why Willow Lane was built, and those values continue to guide the way we operate today.

How It All Started

Willow Lane Hat Co. was founded in 2018 with family and tradition at its foundation. We were searching for a way to work from home while caring for our son and brother, Beau, who was born with Cystic Fibrosis and later diagnosed with diabetes. His health required constant attention, and our family needed a path that allowed us to be present while still pursuing meaningful work.

What started as a practical solution quickly grew into a passion. Our love for western style, craftsmanship, and customer experience helped shape the brand and its evolution. Over time, Willow Lane naturally shifted its focus, leading us to specialize in the hat band line our customers know and trust today.

We’d love to hear from you. Whether you have a question, feedback, or just want to say hello, reach out anytime at hello@shopwillowlane.net.

Warmest,
Amy & Kate
Mom / Daughter