Our Story

Our Founding Principles


Willow Lane Hat Co. is a family operated business bringing western hats and hat accessories for the entire family straight to your door. Willow Lane Hat Co sells well-known brands including Stetson, Charlie 1 Horse, Resistol, Ariat, Justin, Twister, Stampede, Atwood, Serratelli, Austral, & more.

We are a socially conscious business leading an ever-growing movement to support the Cystic Fibrosis community.

How It All Started

Our story begins with family and tradition. Willow Lane Hat Co. was founded in 2018 on the basis of love, connecting to our Texas roots, and delivering beautifully-crafted hats and accessories.  We were looking for a way to work from home and take care of our son/brother, Beau, while fulfilling the entrepreneurial spark we have always had.  Beau was born with Cystic Fibrosis and diagnosed with diabetes later in life. It became evident to our family that he would need our full attention, so we began brainstorming ways to successfully work from home while caring for him; thus Willow Lane Hat Co. was born.  Our love of hats and customer satisfaction has helped us build the company to where it is today.  Let us share our passion with you!

Feel free to drop us a line! Hello@shopwillowlane.net – whether it’s to ask a question, send a suggestion, or simply say hello.  We would love to hear from you!


Amy & Kate


Meet The Owners!


Managing Partner, Sales

Born and raised in Victoria, Texas, Amy has been around cowboy hats her entire life. Possessing an endless wealth of wonderful concepts and a keen eye for design, she has successfully scaled Willow Lane Hat Co. from an online thrift store to the company they are today! With her Southern hospitality upbringing, it is no wonder she brings her adventurous yet kind aspect wherever she goes.

Amy is wearing the Ariat Silverbelly Double S. She loves a classic cowboy hat.


Managing Partner, Marketing

Born in Houston, Texas and raised in Las Vegas, Nevada, Kate has a eager eye for all that glitters. She is a creative multi-tasker that manages her infinite to-do tasks as gracefully as she manages all of the marketing efforts for Willow Lane Hat Co. Kate has incorporated a big portion of her childhood, weekends in Brian Head, Utah, into the roots of the company. This can be seen throughout the endless fields and gorgeous mountains that frequent their marketing campaigns.

Kate is seen wearing the Sundance. She loves wearing hats with color!